This post card is called Beauties on Parade and shows two lucky soldiers flanked on either side with bathing beauties walking along the Carolina Beach boardwalk in the mid-20th century.
In the background are many of the businesses on the boardwalk including the famous Britt’s Do-Nuts, Henderson’s Beach Wear, Benway’s Department Store, The Shooting Gallery and Wave Theater.
Under the theater’s marquee flutters a banner announcing to all that there is frosty cool air inside.
This was before the days of central air conditioning in homes and businesses but it was a standard in most theaters.
Many beach goers were enticed to get out of the sun and cool off while watching a movie. On Saturday, June 9, 1960 this was playing: